Facebook Marketing — and why i’m a sucker

5 03 2011

This is pretty spectacular marketing enabled by Facebook…

Just prior to leaving for and then during my stint in Manhattan, I worked for 3 years and studied for 100’s of hours after grad school toward attaining the Chartered Financial Analyst (CFA) designation. Naturally the pain is still fresh.  It lingers at the upper left of my abdomen, near the heart; and now, every time I log into facebook somebody is exploiting it with an ad for a book, pointedly marketed at suckers like me.

The book is entitled Best Practices for Equity Analysts… and the ad speaks right to me with the headline ‘A must-read for CFAs’.  I’ve seen the ad now so many times that now I wonder if it’ll still be there when I log back in.  After 4 appearances and a little research on my part, i bought it.

Review to follow.

this is pretty spectacular marketing enabled by Facebook… 

i worked for 3 years and studied for 100’s of hours after grad school toward attaining the Chartered Financial Analyst (CFA) designation. naturally the pain is still fresh. it lingers at the upper left of my abdomen, near the heart. and now, every time i log into facebook somebody is exploiting it with an ad for a book, pointedly marketed at suckers like me.

the book is entitled “Best Practices for Equity Analysts”… and the ad speaks right to me with the headline ‘A must-read for CFA’s’. i’ve seen the ad so many times that now i wonder if it’ll still be there when i log back in. after 4 times and a little research, i bought it.

review to follow

this is pretty spectacular marketing enabled by Facebook…

i worked for 3 years and studied for 100’s of hours after grad school toward attaining the Chartered Financial Analyst (CFA) designation. naturally the pain is still fresh. it lingers at the upper left of my abdomen, near the heart. and now, every time i log into facebook s…omebody is exploiting it with an ad for a book, pointedly marketed at suckers like me.

the book is entitled “Best Practices for Equity Analysts”… and the ad speaks right to me with the headline ‘A must-read for CFA’s’. i’ve seen the ad so many times that now i wonder if it’ll still be there when i log back in. after 4 times and a little research, i bought it.

review to follow





Putting it all Together: Managing Money as you Peer into the Abyss

2 08 2009

We are certain that the unprecedented government policy response to avert a depression-era collapse of our financial system will go hand in hand with an unprecedented number of unintended consequences, perhaps manifested by loss of confidence in the dollar, inflation and possibly both.

Articles of Discussion:

How Prescience Approaches Portfolio Allocation
Peering Into The Abyss
Looking Beyond The Fiscal Stimulus
Investment Implications

Read the rest of this entry »








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